The Kelley Blue Book (KBB) Brand Image Awards were recently handed out and Subaru took the "Most Trusted Brand in America" crown away from Honda. According to more than 12,000 in-market new car shoppers on KBB's website, they have "voiced their opinions about today's automakers to determine this year's award winners", said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.
The 2015 Brand Image Award winners are based on annual new car buyer perception data gathered on KBB.com. Subaru won its firs ever Brand Image Awards this year, being named "Most Trusted Brand" along with "Best Performance Brand". Subaru wrestled the crown for Most Trusted Brand from longtime winner, Honda.
Subaru has been outperforming the industry for years in increase of sales and brand loyalty. Especially here in the U.S., their performance has been remarkable.
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