Kelly Blue Book (KBB) just awarded the Subaru brand the Best Performance Brand in America in the non-luxury brand category. The KBB Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
Some may think the Subaru brand is all about building multi-purpose all-wheel-drive vehicles like the Outback and Forester. Subaru is also about building performance oriented vehicles like the 2015 Subaru WRX and WRX STI and BRZ sports cars. What really put Subaru on performance enthusiasts radar started back in 1988 when Subaru Tecnica International (STI) was born to manage and develop the motorsports activities for the Japanese automaker.
STI was put on center stage at the 2015 New York International Auto Show and has been given a new mission here in the U.S. Subaru knows they have a very loyal performance fan base that creates excitement for the brand. It involves motorsport activities and filters down to help Subaru and STI develop performance cars like the WRX and WRX STI performance sedans. Subaru says more Subaru STI-enhanced vehicles are on their way to the U.S. market for these enthusiasts.
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