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Subaru ad agency's pet project


In mid-2009, a 30-second advertising slot opened for an upcoming broadcast of "Dog Whisperer," a reality show on the Nat Geo Wild channel that was sponsored in part by Subaru.

Subaru's advertising agency, Minneapolis-based Carmichael Lynch, had complete creative freedom to figure out how to fill it. One option, recalls Randy Hughes, the agency's executive creative director, was a type of public-service ad where "Dog Whisperer" star Cesar Millan would use a Subaru…
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2017 Subaru Outback Touring, Legacy Sport Bound for Dealerships This Summer


The 2017 Subaru Outback Touring, a new flagship model, and the new 2017 Subaru Legacy Sport will spice up Subaru showrooms this summer.

Pricing will be announced closer to the launch date.

The 2017 Outback Touring is an appearance package that bundles a dark gray grille and 18-inch wheels with dark gray accents. Other cosmetic enhancements include low-profile roof rails in a silver finish, along with lower cladding and chrome Outback badging.

Brilliant Brown is…
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U.S. growth boosts profit at Subaru parent; company to change name to Subaru Corp.



TOKYO — The maker of Subaru vehicles today reported surging profits in its latest quarter as the company chalked a third-straight year of record financial results on booming U.S. sales and big gains from favorable foreign currency rates.

Fuji Heavy Industries Ltd., as the company has been known since 1953, also said it will change its name to Subaru Corp. to improve brand recognition of its leading products.

It will adopt the corporate moniker Subaru…
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American Subaru fans have been dreaming of this car for years

jdm spec subaru wrx sti type s looks hot packs 2 liter turbo video photo gallery_4

In America, ever since the last generation Subaru WRX wagon was discontinued in 2014, Subaru fans have pleaded and cried for the Japanese automaker to bring another performance-oriented wagon over. What you see here is indeed a performance-oriented wagon, but it isn't coming to America.

Sorry American Subaru fanboys.

Anyways, in a video by Subaru which was spotted by Carscoops on Thursday, the company spilled the beans on the upcoming release of its new…
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Subaru aims to sell more Impreza sedans


Subaru has long leaned on the five-door version of the Impreza for volume in the small-car segment. But with the next-generation arriving this year, Subaru wants the sedan variant to do more heavy lifting.

Subaru's entry car is skewed heavily toward hatchbacks. As a result, sedan-oriented rivals such as the Honda Civic, Toyota Corolla, Ford Focus and Chevrolet Cruze easily outsell Subaru in the segment.

Hatches account for 70 percent of the Impreza's…
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Subaru Sales So Strong Dealers Run Out of Cars


Subaru is an unlikely company to have the hottest selling cars in America. It does by far. Perhaps some of it is the extremely positive reviews from car research studies.

Based on a study from Kelley Blue Book, two Subaru models have very short days to turn, which is the time from when a dealer receives a car until it is sold. One of its cars, the Outback, had the shortest days to turn of…
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Subaru enlists IBM Watson to enhance connected cars

Subaru is keen to improve its EyeSight safety system, and it may have a partner in ...

IBM Japan has teamed up with Subaru to investigate how its Watson Supercomputer could help improve the automaker's EyeSight driver assist technology. As well as developing a data analytics system, the two companies are keen to integrate cloud and artificial intelligence technologies, which bodes well for the ongoing development of autonomous, networked cars.

The benefits of networked autonomous vehicles were recently demonstrated by the European Truck Platooning Challenge, where teams of autonomous trucks made…
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2016 Subaru Crosstrek



The Subaru Crosstrek is a fuel-efficient small crossover with 5-star safety ratings and standard all-wheel drive. For 2016, the Crosstrek gets a redesigned front end and a new suite of available safety features.

And the entry level Crosstrek starts just over $21.595, making it an attractive alternative to other, more popular crossovers. It’s available in five trim levels, including a couple of hybrid options.

The Crosstrek is powered by a 2.0-liter 4-cylinder…
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2017 Subaru Forester has new face, better EyeSight, & torque vectoring


The Forester was Subaru's best-selling vehicle in the US last year, and holds that title so far in 2016. With stiff competition in the crossover segment, though, Subaru isn't resting on that success. A refresh to the Forester for the 2017 model year adds more tech, and updated face, and a quieter interior. Plus you can now get torque vectoring on the 2.0-liter turbo, just like in the Impreza WRX and STI…
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Subaru Returning to Isle of Man TT with WRX STI Time Attack Car


The Isle of Man TT is best known for high-powered superbikes whizzing around the small island’s narrow roads, but every year Subaru also shows up in cars to set four-wheeled records. Usually those cars are factory-fresh Subaru WRX STIs (see gallery below), albeit with a handful of safety and performance modifications. For 2016, however, Subaru is getting a little more serious, and will send a Time Attack-prepped STI to the Isle of Man, once…
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