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Subaru of America Partners with Challenger Center To Inspire the Mars Generation


Challenger Center, a leading science, technology, engineering and math (STEM) education organization, is proud to announce a new partnership with Subaru of America focused on the development of Challenger Center’s new Mars-themed mission. Subaru has specifically invested in the creation of a professional development program for teachers, empowering them to bring STEM lessons to life through the theme of Mars exploration.

“Challenger Center is extremely proud to be partnered with one of the most…
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New Driver is Announced for Subaru's WRX STI GRC Supercar


Subaru adds a new driver to their WRX STI GRC team in LA. He’s a rally legend in Japan. Will age be a factor?

Subaru Rally Team USA has announced a new driver for the WRX STI GRC supercar for the final round in LA. He’s a Japanese rally legend and his name is Toshihiro Arai. His fans call him “Toshi”. He will be competing with teammates David Higgins and Chris Atkinson who raced in the last Seattle, WA GRC round.

A long and successful rally career


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How Subaru Commits To Keep You Safe On The Road



Subaru has always been about safety and they continue to improve their safety system called EyeSight. How will it keep you safer?

Subaru of America wants consumers to know what their commitment is to keeping families safe. They just launched two new television spots, using their new 2017 Outback wagon and Legacy sedan to show their commitment to keeping families safe on the road. Subaru has always been about safety and they continue to improve their safety system called EyeSight.

Subaru will begin showing two new TV spots today, (Aug 29) that let consumers know about their commitment to keeping…

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Bark If You Like Subaru

 

In helping customers find the right vehicle, good car salespeople try to learn something about who will use the car and for what primary purposes. Think minivans for soccer moms, sports cars for speed demons.

But with so many people bringing their dogs along for the ride, the canine crowd factors into car shopping, including test drives, according to an Autotrader survey of pet owners. It is released today, National Dog Day.

Sixty-six percent of…

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First Subaru Vehicle Makes History


The WRX, the Outback, and the Forester all trace their roots back to the 360, a tiny rear-engined car manufactured in Japan well before Subaru became a household name all around the world. Recognizing its importance, the Japan Society of Mechanical Engineers (JSME) has just designated Subaru’s first mass-produced car a mechanical engineering heritage item.

The term “heritage item” is more than just a vague, boilerplate title. It means that the 360 is now…
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Subaru manufactures 3 millionth Subaru



Subaru of Indiana Automotive Inc. has been manufacturing vehicles in Lafayette for 27 years. On Thursday the plant produced its three millionth Subaru, a blue Outback.

“From the Subaru Legacy that was built here on September 11, 1989 to this beautiful Outback built today, Subarus made at SIA have been enjoyed by customers across America and in over 50 other countries," Tom Easterday, SIA executive vice president, said.

As Subaru sales continue to soar, SIA…
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Subaru shocks with the boy who breaks everything

a car commercial with an idea….

Well they don’t turn up very often as most such advertisers prefer to resort to meaningless test drives.

Carmichael Lynch in Minneapolis has produced “The boy who breaks everything,’ for Subaru, a reverse Midas touch that destroys everything in his path except the aforementioned motor.



It’s a bit treacly – as is the way with most portrayals of American families in ads – but creditable for all that.
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Subaru ad agency's pet project


In mid-2009, a 30-second advertising slot opened for an upcoming broadcast of "Dog Whisperer," a reality show on the Nat Geo Wild channel that was sponsored in part by Subaru.

Subaru's advertising agency, Minneapolis-based Carmichael Lynch, had complete creative freedom to figure out how to fill it. One option, recalls Randy Hughes, the agency's executive creative director, was a type of public-service ad where "Dog Whisperer" star Cesar Millan would use a Subaru…
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Subaru Sales So Strong Dealers Run Out of Cars


Subaru is an unlikely company to have the hottest selling cars in America. It does by far. Perhaps some of it is the extremely positive reviews from car research studies.

Based on a study from Kelley Blue Book, two Subaru models have very short days to turn, which is the time from when a dealer receives a car until it is sold. One of its cars, the Outback, had the shortest days to turn of…
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