Subaru gives BRZ sport coupe more horsepower, styling

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Subaru is freshening its BRZ rear-drive sport coupe for 2017, giving it more power, suspension changes and styling tweaks.

Outside, the 2017 BRZ gets a minor face-lift that includes a new front bumper and full LED headlights that incorporate the turn signals and new daytime running lights. The 2017 BRZ will come in Premium and Limited trim levels, and both will have a new aluminum rear spoiler and 10-spoke, 17-inch alloy wheels.

A new Performance…
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Why Finding a New Subaru May Take Some Time


Chattanooga, Tenn., car dealer Tim Kelly says he could use another Subaru, or as many more as he can get.

Mr. Kelly, who owns one of the 620 Subaru stores in the U.S., is among a rarefied club of car salesmen who are long on demand and short on supply. The typical Subaru dealer’s day includes telling prospective buyers they will need to wait for the next shipment of Outback wagons or Forester…
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Subaru Brings Multiple Upgrades To 2017 BRZ



Subaru's 2017 BRZ features better performance, more aggressive styling, more features and an all-new track mode that's sure to offer enthusiasts a superior overall driving experience.

In terms of performance, the 2017 BRZ boasts updated coil springs and dampers, as well as a larger rear stabilizer bar. Further reinforcements were made to the chassis by modifying the strut tower braces, transmission cross-member plate and the rear wheel housings in order to increase the…
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Subaru Announces Prices for Updated 2017 Outback, Legacy

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Earlier this month, Subaru announced updates for its popular Legacy sedan and Outback wagon. Today, the automaker revealed pricing for the new models, and both will cost a bit more.

The 2017 Legacy starts at $22,815, up from last year's $22,540 base price. The 2017 Outback's base price is $26,520, up from model-year 2016's $25,845 starting sticker. All prices include destination.

Both models are again available with four-…
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2016 Subaru WRX delivers performance

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Subaru of America, Inc. has introduced the new-generation 2016 WRX, featuring a new wide-body sedan design and a significantly stiffer chassis that expands the performance envelope. Available in standard, Premium and Limited trim lines, the WRX base trim model comes standard with a new low-profile trunk spoiler, and all trims feature new gloss black cabin trim.

With its 2.0L direct injection turbocharged FA-Series four-cylinder BOXER engine, standard Symmetrical All Wheel Drive and Active Torque…
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Subaru Presents Goodyear with Top Supplier Awards

The Goodyear Tire & Rubber Company (NASDAQ: GT) received two prestigious North American supplier awards for its performance in environmental sustainability and environmental stewardship by Subaru of Indiana Automotive, Inc. (SIA).

"SIA seeks to recognize suppliers who make efforts to align with our core value of environmental stewardship," said Tim DeLong, Senior Manager of Purchasing for SIA. "We applaud Goodyear for its dedication to the environment."

Goodyear received the awards for its environmental scorecard and its…
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Subaru Goes Stargazing in Dreamy Campaign

Twinkle, twinkle, little car.

Subaru Canada channels the magical feeling of a night drive beneath celestial lights in a new campaign from Red Urban. Developed with the Royal Astronomical Society of Canada, #SubaruDarkSky invites Canadians to venture far from the haze of cities and suburbs to study the heavens. 

In the launch video below, a typical family does just that, piling into their Subaru Outback for some stargazing:

The automaker's logo, a stylized representation…
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Subaru ad agency's pet project


In mid-2009, a 30-second advertising slot opened for an upcoming broadcast of "Dog Whisperer," a reality show on the Nat Geo Wild channel that was sponsored in part by Subaru.

Subaru's advertising agency, Minneapolis-based Carmichael Lynch, had complete creative freedom to figure out how to fill it. One option, recalls Randy Hughes, the agency's executive creative director, was a type of public-service ad where "Dog Whisperer" star Cesar Millan would use a Subaru…
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2017 Subaru Outback Touring, Legacy Sport Bound for Dealerships This Summer


The 2017 Subaru Outback Touring, a new flagship model, and the new 2017 Subaru Legacy Sport will spice up Subaru showrooms this summer.

Pricing will be announced closer to the launch date.

The 2017 Outback Touring is an appearance package that bundles a dark gray grille and 18-inch wheels with dark gray accents. Other cosmetic enhancements include low-profile roof rails in a silver finish, along with lower cladding and chrome Outback badging.

Brilliant Brown is…
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U.S. growth boosts profit at Subaru parent; company to change name to Subaru Corp.



TOKYO — The maker of Subaru vehicles today reported surging profits in its latest quarter as the company chalked a third-straight year of record financial results on booming U.S. sales and big gains from favorable foreign currency rates.

Fuji Heavy Industries Ltd., as the company has been known since 1953, also said it will change its name to Subaru Corp. to improve brand recognition of its leading products.

It will adopt the corporate moniker Subaru…
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