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Every Next-Gen Subaru Will Share a Common Platform

The 2017 Impreza will be the first.

All of Subaru’s next-generation vehicles—from its sedans and crossovers to its gas-powered and future all-electric cars—will use the same design platform. The 2017 Subaru Impreza, which is expected to hit dealerships by the end of the year, will be the first car to feature the global car platform.

subaru global platform

The move, which was announced on Monday by Subaru’s parent company Fuji Heavy Industries, is an…
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What Subaru Shares in Common With Luxury Brands Tesla, Ferrari and Porsche

What does mainstream brand Subaru have in common with luxury automakers Tesla, Ferrari and Porsche?

2016 Subaru WRX, 2016 Subaru WRX STI

Luxury brands like Tesla, Ferrari and Porsche have people talking, but the mainstream brand Subaru is right there with them. It’s called Word of Mouth (WOM) talk. These are offline conversations in regards to sentiment about the brands people are talking about. People are talking about the 2016 Subaru Forester, Outback, Crosstrek and WRX/STI vehicles as much as…
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Surprising Results As Consumer Reports Chooses Best Cars And Brands



Two of the smaller Japanese brands made the biggest impressions in Consumer Reports annual look at best vehicles and best brands.

“It’s Mazda and Subaru that are really distancing themselves in making extremely desirable vehicles,” said Jake Fisher, Consumer Reports director of automotive testing. “Sure, they’re reliable too.”

Subaru and Mazda were the top mass market brands in Consumer Reports annual brand “report card.” Audi was the top brand overall. The Subaru Impreza…
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Subaru Announces 3 Year Deal for Technology Services


CHERRY HILL, N.J., Dec. 14, 2015 /-- Subaru of America, Inc. announced today that customers purchasing a new 2016 Subaru equipped with navigation will receive a free 3-year subscription to SiriusXM Traffic® and SiriusXM Travel Link® as well as three years of free navigation software updates from HERE.

SiriusXM Traffic provides drivers with real time traffic speed and flow information and detailed accident information to avoid congestion.  SiriusXM Travel Link keeps drivers connected from coast…
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Subaru Plans 3 Row SUV to Replace Tribeca


Subaru says the new three-row crossover planned to enter production in 2018 will be bigger than the outgoing Tribeca crossover it is replacing in the U.S. lineup.

The new vehicle will be manufactured at Subaru of Indiana Automotive Inc., the company’s assembly plant in Lafayette, Ind.

Subaru hasn’t disclosed a name, but it won’t be Tribeca. Instead, the crossover will likely carry a name “synonymous with outdoor adventure” in the vein…
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Subaru Posts "Best Ever" Sales Month


Subaru of America, Inc. today reported 50,517 vehicle sales for July 2015, a 10.5 percent increase over July 2014 sales of 45,714. July marks the best-ever sales month in company history, breaking the previous record set in August 2014 (50,246). The company also reported year-to-date sales of 322,935 vehicles, a 13.8 percent gain over the same period in 2014.

July marked the 17th consecutive month of 40,000+ vehicle…
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Subaru Profit Soars


One of the auto industry's little guys is quietly emerging as one of its biggest when it comes to profit margins.

Fuji Heavy Industries Ltd., the maker of Subaru all-wheel-drive wagons, on Friday posted a 17.5% operating margin for its latest quarter, far exceeding larger Japanese auto makers and widely outpacing German luxury brands.

The company, which also makes airplane components, said net profit rose 61% from a year earlier as its strategy…
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Subaru Starlink Adds Stitcher

 
SUBARU's StarLink in-dash entertainment systems now include a STITCHER app.  STITCHER connects to a user's cellphone via a Starlink app and allows users to control the audio via the dashboard display.
 
"We aim to provide the best and most relevant content for our customers and we are excited to add a great partner like STITCHER to SUBARU StarLink," said SUBARU OF AMERICA VP of Marketing ALAN BETHKE. "By downloading the free SUBARU StarLink…
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10 Years of Zero Landfill Manufacturing

Sure, everyone's doing it nowadays, but Subaru's been building cars in zero landfill plants for a decade, and now teaches other companies how to do it as well.
 
Thanks to its long-time sustainability initiatives, and its willingness to teach other companies how to clean up their operations, Subaru of America is a leader in green manufacturing, with 10 years of experience building its cars in zero landfill plants.

In the quest to build…
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Subaru Posts 41st Straight Month of Growth



Subaru of America said April was its 41st consecutive month of growth, with sales up 18 percent from the year-ago month.

Subaru sold 47,241 vehicles last month, an April record. Year to date, sales are up 17 percent to 178,522 vehicles.

Subaru also said April was the 14th consecutive month with sales of more than 40,000 vehicles.

Sales of the Legacy midsize sedan grew the most -- up 69 percent from a year…
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