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Subaru Now America's "Most Trusted Brand"


The Kelley Blue Book (KBB) Brand Image Awards were recently handed out and Subaru took the "Most Trusted Brand in America" crown away from Honda.  According to more than 12,000 in-market new car shoppers on KBB's website, they have "voiced their opinions about today's automakers to determine this year's award winners", said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.

The 2015 Brand Image Award winners are based…
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National Sibling Day...But They Aren't Triplets


From Boston.com:
If you're in the market for a smallish SUV or crossover (those terms have become pretty much interchangeable these days), choosing which brands to compare is one challenge.

But what if you’ve already picked your brand? We have. Today's column explains the differences among Subaru's three crossover offerings.

Why Subaru? Because it's the ultimate New England fallback for the region’s winter climate.

Most folks reading this…
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Subaru is Best Performance Brand in America - KBB.com


Kelly Blue Book (KBB) just awarded the Subaru brand the Best Performance Brand in America in the non-luxury brand category. The KBB Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.

Some may think the Subaru brand is all about building multi-purpose all-wheel-drive vehicles like the Outback and Forester. Subaru is also about building performance oriented vehicles like the 2015 Subaru…
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March Auto Sales Slump for Some....Not for Subaru


U.S. auto sales declined for many manufacturers in March including Ford and General Motors.  Subaru, however, saw a 10.4% increase over March 2014.  The industry still is on pace to sell about 17 million new cars and trucks this year which will be the most since the Great Recession.

For Subaru, this marks 40 consecutive months of year-over-year growth.  Other March milestones include:
  • Best March ever for Forester, WRX/STI, Legacy, Outback and…
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Impreza and Legacy Head List of Best Sedans Under $25,000

    
The average price of a sedan in the U.S. is approximately $25,000.  Just because a vehicle comes in with a price tag below that mark, doesn't necessarily mean it doesn't stack up well on content, features, safety or refinement when compared to its competitors.  The Subaru Impreza and Subaru Legacy are the perfect cases in point.

Kelley Blue Book recently announced their "10 Best Sedans Under $25,000" and to Subaru…
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Russian Women Think Crosstek XV is "Sexy"



The 2015 Subaru XV Crosstrek was the Grand Prize of the Cosmopolitan contest in Russia. Why do Russian women seem to love the XV?

Russian women and Cosmopolitan magazine sure do like the all-wheel-drive Subaru XV crossover. Beautiful women like cars and Cosmo Russia, the international fashion magazine for women, gave away a new Subaru car to a lucky 19 year-old. The Grand Prize of the magazine's contest was a new 2015 Subaru XV…
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Subaru's EyeSight Technology is an Auto-Industry Game Changer


We have reached a new phase in automotive safety. For several decades, safety features have centered on reducing the chance of serious injury or death in a crash. Things like airbags, anti-lock brakes, and crumple zones assume collisions are inevitable. Now we're on the cusp of dramatically reducing that probability.

Subaru has added this amazing technology called EyeSight to its cars.

Cameras mounted near the top of the car's windshield watch for approaching…
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18 Year Old Forester is All Grown Up


The first generation Subaru Forester made its debut 18 years ago in Japan this month. The 2015 Subaru Forester celebrates with record sales. Is Forester still relevant today?

The first generation Subaru Forester rolled off the assembly line in Gunma Japan 18 years ago. The compact crossover has been manufactured by Fuji Heavy Industries and sold under the Subaru brand since 1997. The third generation Forester was crowned Motor Trend's 2009 SUV of the…
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Subaru Dominates Consumer Reports List of Top Auto Picks



Reprinted from Bloomberg:

Tiny Subaru drew accolades in the most recent Consumer Reports Top Picks survey, with three models winning their categories - the most for a single carmaker since 2012.

Not bad for a lineup of only seven models.

Subaru's Legacy sedan bumped off the venerable Honda Accord as the leader of the midsize car segment. The auto brand of Fuji Heavy Industries Ltd,, known for its all-wheel-drive capability, also saw its Impreza notch…
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What's Your Cost of Ownership?



When you shop for a new car, chances are you focus on the cost of the vehicle – what you have to pay to drive it off the lot.

But have you thought about what it will cost after that? The analysts at Kelley Blue Book (KBB) have, and have singled out 2 brands for the lowest projected cost of ownership over the first 5 years of a new car's life.

“New car shoppers usually…
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