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What Subaru Shares in Common With Luxury Brands Tesla, Ferrari and Porsche

What does mainstream brand Subaru have in common with luxury automakers Tesla, Ferrari and Porsche?

2016 Subaru WRX, 2016 Subaru WRX STI

Luxury brands like Tesla, Ferrari and Porsche have people talking, but the mainstream brand Subaru is right there with them. It’s called Word of Mouth (WOM) talk. These are offline conversations in regards to sentiment about the brands people are talking about. People are talking about the 2016 Subaru Forester, Outback, Crosstrek and WRX/STI vehicles as much as…
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Subaru XV Concept hints at next Crosstrek due for 2018 model year



The Subaru XV Crosstrek is set to be replaced soon as the entire Impreza compact lineup gets redesigned.

And Subaru previewed the new model with a concept car at the 2016 Geneva Motor Show.

The Subaru XV is the third concept hinting at the next-generation Impreza, in fact.

Subaru unveiled an Impreza five-door hatchback concept last fall at the 2015 Tokyo Motor Show, and followed it with a four-door sedan concept at the 2015 Los…
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Subaru Reaches a Special AWD Milestone

Subaru created a niche market 44 years ago with their all-wheel-drive Leone. Today FHI announced they reached a big milestone.

Leone

Fuji Heavy Industries, maker of Subaru automobiles, started production of their all-wheel-drive vehicles with the Subaru Leone 4WD Estate Van in September 1972. 44 years later the Japanese automaker has reached a big milestone and hit 15 million total AWD vehicle sales. It started with the strange-looking Leone AWD vehicle.

No-one knew in 1972 what…
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81-Year-Old Polish Lady Loves Driving A 300HP Subaru WRX STI

An 81-year-old Polish lady absolutely adores ripping up the roads in her 2016 Subaru WRX STI.


The demographic for a Subaru WRX STI is commonly accepted to be a male between 30-40 with second-hand models going to the younger crowd. But according to Onet.TV on their report earlier last week, an 81-year old lady named Michalina Borowczyk-J?drzejek defies this demographic and enjoys driving her 2016 Subaru WRX STI pretty much daily.

It’s…
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Subaru Returns to ARC With World's Top-Ranked Female Rally Driver

2016 Subaru WRX STI

It’s been 10 years since Subaru has been in the Australian Rally Championship. They are returning with a special driver. Who is she?

Subaru hasn’t raced their rally-bred WRX STI down under for 10 years and they are returning this year in a special way. They have a new car, a new team and a new female driver. The car will be the new turbocharged 2016 Subaru WRX STI NR4. The car will…
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Surprising Results As Consumer Reports Chooses Best Cars And Brands



Two of the smaller Japanese brands made the biggest impressions in Consumer Reports annual look at best vehicles and best brands.

“It’s Mazda and Subaru that are really distancing themselves in making extremely desirable vehicles,” said Jake Fisher, Consumer Reports director of automotive testing. “Sure, they’re reliable too.”

Subaru and Mazda were the top mass market brands in Consumer Reports annual brand “report card.” Audi was the top brand overall. The Subaru Impreza…
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2017 Subaru WRX STI: Don’t Kill The Hot Hatch!

After Subaru premiered the Impreza hatchback concept at the Tokyo Auto Show last year, fans were left wanting more.

The automaker has brought it back to the limelight at the Chicago Auto Show recently and we may just see a beautiful five-door Impreza roll out to dealerships early next year.

And Subaru would be remiss not to slap on a WRX/STI badge on the five-door and turn it into a hot hatch. As reported…
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You can buy the last Subaru rally car driven by Colin McRae


Colin McRae continued entertaining the fans for years after retiring from competing full-time in the World Rally Championship – though sadly not for enough of them. His last public appearance was at the 2007 Goodwood Festival of Speed, driving the car you see here to the crowd's delight. And now it could be yours...
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Subaru Reports Record January Sales

  •     Record January - monthly sales increase 1 percent over January 2015
  •     50th consecutive month of month-over-month growth
  •     Best January ever for Crosstrek, Forester and Legacy
  •     23rd consecutive months of more than 10,000 Outbacks sold
  •     30th consecutive months of more than 10,000 Foresters sold
Cherry Hill, N.J. -  Subaru of America, Inc. today reported 41,101 vehicle sales for January 2016, a one (1) percent increase over January 2015. These results continue the company’s…
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Subaru Donates a Meal for Every Vehicle Sold


To commemorate Subaru’s seventh record-breaking sales year, the company will donate a meal for every vehicle sold in 2015 -- 582,675* -- to help the Feeding America® nationwide network of 200 food banks. This is the second year Subaru has matched its year-end sales figure to meal donations.

The Food Bank of South Jersey, which serves the community around the Subaru corporate headquarters, will receive the monetary equivalent of 110,000 meals. Subaru will also…
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