Meet The Airstream You Can Pull Behind A Subaru


The iconic Airstream silver bullet just got smaller, good news if you don’t drive a full-size pickup.

Airstream today announced the launch of its newest travel trailer, the Airstream Basecamp. With a base weight of 2,585 pounds, you can pull it behind a Subaru Outback.

Loaded with gear, it has a trailer capacity of 3,500 pounds. You’ll need a slightly larger truck for that.

But most small pickups and SUVs, and…

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New World Of Possibilities For Subaru



Subaru is switching to a new global architecture that it says will guarantee competitiveness through 2025.

The Subaru Global Platform is designed for gasoline, hybrid and plug-in hybrid and electric powerplants. The first car on the market using the global architecture will be the redesigned Impreza compact that goes on sale at the end of the year.

Subaru is also improving its semiautonomous systems to prepare for a self-driving car in the coming decade. In…

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How Subaru Commits To Keep You Safe On The Road



Subaru has always been about safety and they continue to improve their safety system called EyeSight. How will it keep you safer?

Subaru of America wants consumers to know what their commitment is to keeping families safe. They just launched two new television spots, using their new 2017 Outback wagon and Legacy sedan to show their commitment to keeping families safe on the road. Subaru has always been about safety and they continue to improve their safety system called EyeSight.

Subaru will begin showing two new TV spots today, (Aug 29) that let consumers know about their commitment to keeping…

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Bark If You Like Subaru

 

In helping customers find the right vehicle, good car salespeople try to learn something about who will use the car and for what primary purposes. Think minivans for soccer moms, sports cars for speed demons.

But with so many people bringing their dogs along for the ride, the canine crowd factors into car shopping, including test drives, according to an Autotrader survey of pet owners. It is released today, National Dog Day.

Sixty-six percent of…

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First Subaru Vehicle Makes History


The WRX, the Outback, and the Forester all trace their roots back to the 360, a tiny rear-engined car manufactured in Japan well before Subaru became a household name all around the world. Recognizing its importance, the Japan Society of Mechanical Engineers (JSME) has just designated Subaru’s first mass-produced car a mechanical engineering heritage item.

The term “heritage item” is more than just a vague, boilerplate title. It means that the 360 is now…
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Subaru manufactures 3 millionth Subaru



Subaru of Indiana Automotive Inc. has been manufacturing vehicles in Lafayette for 27 years. On Thursday the plant produced its three millionth Subaru, a blue Outback.

“From the Subaru Legacy that was built here on September 11, 1989 to this beautiful Outback built today, Subarus made at SIA have been enjoyed by customers across America and in over 50 other countries," Tom Easterday, SIA executive vice president, said.

As Subaru sales continue to soar, SIA…
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Subaru Outback, Forester, Crosstrek Sweep Ideal Vehicle Awards in SUV Segments



Subaru announced yesterday that it had made a clean sweep of the 2016 AutoPacific Ideal Vehicle Awards in the SUV segments. The Subaru Outback, Forester, and Crosstrek each came out on top in their respective segments.

For the second year in a row, the Outback took home top honors as the Best-in-Class for the Premium Mid-Size Crossover SUV. Following suit, the Forester made its second consecutive win as Best-in-Class for the Mid-Size Crossover SUV category…
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Subaru's updated 2017 BRZ won't cost much more than last year's



When it arrives in September, Subaru's 2017 BRZ will come with a whole host of updates to the brand's only sport coupe. Thankfully, it's not going to charge you an arm and a leg to get access to all those upgrades. In fact, the base BRZ will start just $100 higher than the 2016 model.

The base 2017 BRZ Premium will start at $25,495, just a single C-note higher than the…
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Subaru shocks with the boy who breaks everything

a car commercial with an idea….

Well they don’t turn up very often as most such advertisers prefer to resort to meaningless test drives.

Carmichael Lynch in Minneapolis has produced “The boy who breaks everything,’ for Subaru, a reverse Midas touch that destroys everything in his path except the aforementioned motor.



It’s a bit treacly – as is the way with most portrayals of American families in ads – but creditable for all that.
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