Subaru puts the WRX STI on steroids to shatter the Isle of Man lap record

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Subaru has teamed up with a British tech firm called Prodrive to build a more extreme WRX STI. The one-of-a-kind model will attempt to set a new lap record on the grueling Isle of Man course in a couple of weeks.

The name Prodrive will undoubtedly ring a bell with rally fans. Prodrive helped Subaru build a string of highly successful rally cars from 1989 until the Japanese automaker pulled out of the World Rally…
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Why the All-New 2017 Subaru Impreza Is a Big Deal

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Subaru's new compact sedan is the first vehicle to be based on the company's all-new global architecture. That's a big deal for Subaru and its parent, Fuji Heavy Industries. Here's why.

Subaru unveiled its all-new 2017 Impreza in New York this past week. The Impreza, a compact all-wheel-drive sedan, is the company's third-best-selling model -- but it represents the first fruit of a big bet by Subaru's corporate parent.

What…
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Subaru tops Kelley Blue Book's Brand Image Awards


Subaru dominated Kelley Blue Book's newly announced Brand Image Awards, sweeping the major categories in the non-luxury field, including Best Overall Brand.

The Japanese automaker also won awards for Most Trusted Brand and Best Performance Brand among non-luxury brands.

The awards recognize automakers' "outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public."

"We've seen an interesting shift in consumer perception of Subaru over…
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Subaru Announces Plans for Standard Automatic Emergency Braking


Subaru announced today that Automatic Emergency Braking will be standard on nearly all new models sold in the United States by 2022.

Subaru is one of 20 automotive manufacturers, representing more than 99 percent of the U.S. new-car market, that committed to the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS) to include this advanced driver assist technology on all of its…
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2017 Subaru Impreza to debut in New York

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The sharp-looking Subaru Impreza Concept turned up last fall in Los Angeles, and now, the automaker will show production versions of the 2017 Subaru Impreza Sedan and Hatchback at the New York Auto Show. Judging from this teaser, it appears the next-gen Impreza will retain a fair amount of the edgy exterior styling and “Wide & Low” design elements seen in the show car -- although the configuration of its “hawk-eye” front lighting units clearly has a…
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Subaru Allegedly Testing Mid-Engine Sports Car


Subaru is said to be cooking something very exciting - and it isn’t a turbocharged BRZ. 

A mid-engined sports car by the small Japanese manufacturer, that had to cooperate with Toyota for its current coupe, would seem very unlikely. 

Nevertheless, an insider told Car and Driver a radical experimental prototype is being tested at the Tochigi proving grounds. Apparently, the machine has a mid-mounted turbocharged boxer delivering power to the rear wheels, and two electric…
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Every Next-Gen Subaru Will Share a Common Platform

The 2017 Impreza will be the first.

All of Subaru’s next-generation vehicles—from its sedans and crossovers to its gas-powered and future all-electric cars—will use the same design platform. The 2017 Subaru Impreza, which is expected to hit dealerships by the end of the year, will be the first car to feature the global car platform.

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The move, which was announced on Monday by Subaru’s parent company Fuji Heavy Industries, is an…
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What Subaru Shares in Common With Luxury Brands Tesla, Ferrari and Porsche

What does mainstream brand Subaru have in common with luxury automakers Tesla, Ferrari and Porsche?

2016 Subaru WRX, 2016 Subaru WRX STI

Luxury brands like Tesla, Ferrari and Porsche have people talking, but the mainstream brand Subaru is right there with them. It’s called Word of Mouth (WOM) talk. These are offline conversations in regards to sentiment about the brands people are talking about. People are talking about the 2016 Subaru Forester, Outback, Crosstrek and WRX/STI vehicles as much as…
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Subaru XV Concept hints at next Crosstrek due for 2018 model year



The Subaru XV Crosstrek is set to be replaced soon as the entire Impreza compact lineup gets redesigned.

And Subaru previewed the new model with a concept car at the 2016 Geneva Motor Show.

The Subaru XV is the third concept hinting at the next-generation Impreza, in fact.

Subaru unveiled an Impreza five-door hatchback concept last fall at the 2015 Tokyo Motor Show, and followed it with a four-door sedan concept at the 2015 Los…
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Subaru Reaches a Special AWD Milestone

Subaru created a niche market 44 years ago with their all-wheel-drive Leone. Today FHI announced they reached a big milestone.

Leone

Fuji Heavy Industries, maker of Subaru automobiles, started production of their all-wheel-drive vehicles with the Subaru Leone 4WD Estate Van in September 1972. 44 years later the Japanese automaker has reached a big milestone and hit 15 million total AWD vehicle sales. It started with the strange-looking Leone AWD vehicle.

No-one knew in 1972 what…
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