Subaru and NBCUniversal Join Forces on PSA's


Subaru is bringing its “love” mantra to NBCUniversal via a co-sponsored promotion of the media company’s “The More You Know” 26-year-old philanthropic PSA platform in which the network's roster of stars offer brief encomia for community action on diversity, health and the environment. Subaru is the very first brand partner of the program, which will serve up a co-branded philanthropic message across NBCU properties, both broadcast and digital.

The effort ties in with…
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Subaru and Brand USA Partner on IMAX Film



Subaru will partner with Brand USA to launch a giant screen/IMAX documentary called National Parks Adventure

Subaru has been working with our nation’s park services in preparation for the National Parks Service centennial in 2016. As part of the partnership, Subaru donated several Outbacks for use at various national parks and promoted a “fee-free” day at the parks on National Public Lands Day. The environmentally-aware automaker also shared its zero landfill knowledge with…
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2016 Subaru WRX is Top Safety Pick


Subaru of America, Inc. announced today that the 2016 Subaru WRX received the 2015 TOP SAFETY PICK award and, when equipped with the optional EyeSight® Driver Assist Technology, the 2015 TOP SAFETY PICK+ award from the Insurance Institute for Highway Safety (IIHS).

The 2016 WRX achieved the highest possible rating of 'Good' in the Institute's crashworthiness evaluations of front small overlap, front moderate overlap, side impact, roof crush and rear impact. The vehicle also…
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2 Tokyo Concepts Point to Subaru's Future


From Automotive News
TOKYO -- Subaru is about to shift to a new global platform that will underpin its entire lineup and propel what it hopes will be a new phase of growth.

Two concepts at this month’s Tokyo Motor Show offer a glimpse of the coming era. One previews the next-generation Impreza five-door hatchback. The other, the Viziv Future Concept, looks at Subaru’s vision for green drivetrains and safety.

Impreza

The Impreza 5-Door…
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Subaru Expanding by 100,000 in Indiana


In a joint press conference Monday, Indiana Governor Mike Pence, and Subaru announced that the Subaru of Indiana plant in Lafayette will be expanding production capacity by 100,000 vehicles through a $140 million dollar investment.  The plant in west central Indiana plant is one of three worldwide plants for Subaru.  The increased production will help the plant gain 1,204 additional jobs by 2017.  Currently there are 3,800 workers producing about 300,000…
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Marion Subaru Sponsors Heartland Pet Fest


Marion Subaru is proud to sponsor the Heartland Pet Fest this Saturday and Sunday at the Pavilion in Marion.   Admission is free, and there are plenty of events to keep you and your four legged friends entertained.  All leashed pets are welcome to attend with their owners.  Hours are 9 a.m. to 5 p.m. Saturday and 10 a.m.  to 4 p.m. Sunday.  Proceeds raised will benefit Wilderwood Service Dogs.  That's…
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Marion Subaru Adopts 3rd Grade Class at Washington Elementary School


Marion Subaru, through AdoptAClassroom.org, recently adopted Dawn Jackson's 3rd grade class at Washington School in Marion.  Each year, on average, teachers spend up to $500 of their own money for school supplies.  Thanks to Marion Subaru, the 3rd grade class will have more of what they need to succeed.

AdoptAClassroom.org has raised over $24 million over the years to help over 5 million students and over 200,000 teachers in over 137…
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Subaru Begins Campaign Aimed at National Parks

 
On Friday, Subaru released a trailer for “Who We Are Is What We Leave Behind,” a video series documenting the car company’s National Parks zero-landfill initiative. See episode one below:

Subaru announced in June that it would share its knowledge as a zero-waste manufacturer with the National Park Service to reduce landfill waste from the parks. The automaker has partnered with the National Parks Conservation Association (NPCA), a national park advocacy group, to test…
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Subaru Posts "Best Ever" Sales Month


Subaru of America, Inc. today reported 50,517 vehicle sales for July 2015, a 10.5 percent increase over July 2014 sales of 45,714. July marks the best-ever sales month in company history, breaking the previous record set in August 2014 (50,246). The company also reported year-to-date sales of 322,935 vehicles, a 13.8 percent gain over the same period in 2014.

July marked the 17th consecutive month of 40,000+ vehicle…
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Subaru Profit Soars


One of the auto industry's little guys is quietly emerging as one of its biggest when it comes to profit margins.

Fuji Heavy Industries Ltd., the maker of Subaru all-wheel-drive wagons, on Friday posted a 17.5% operating margin for its latest quarter, far exceeding larger Japanese auto makers and widely outpacing German luxury brands.

The company, which also makes airplane components, said net profit rose 61% from a year earlier as its strategy…
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