Marion Subaru Blog - Exploring Southern Illinois

Subaru of America, Inc. announced today that the 2016 Subaru WRX received the 2015 TOP SAFETY PICK award and, when equipped with the optional EyeSight® Driver Assist Technology, the 2015 TOP SAFETY PICK+ award from the Insurance Institute for Highway Safety (IIHS).

The 2016 WRX achieved the highest possible rating of 'Good' in the Institute's crashworthiness evaluations of front small overlap, front moderate overlap, side impact, roof crush and rear impact. The vehicle also…

From Automotive News
TOKYO -- Subaru is about to shift to a new global platform that will underpin its entire lineup and propel what it hopes will be a new phase of growth.

Two concepts at this month’s Tokyo Motor Show offer a glimpse of the coming era. One previews the next-generation Impreza five-door hatchback. The other, the Viziv Future Concept, looks at Subaru’s vision for green drivetrains and safety.

Impreza

The Impreza 5-Door…

The Kelley Blue Book (KBB) Brand Image Awards were recently handed out and Subaru took the "Most Trusted Brand in America" crown away from Honda.  According to more than 12,000 in-market new car shoppers on KBB's website, they have "voiced their opinions about today's automakers to determine this year's award winners", said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.

The 2015 Brand Image Award winners are based…

From Boston.com:
If you're in the market for a smallish SUV or crossover (those terms have become pretty much interchangeable these days), choosing which brands to compare is one challenge.

But what if you’ve already picked your brand? We have. Today's column explains the differences among Subaru's three crossover offerings.

Why Subaru? Because it's the ultimate New England fallback for the region’s winter climate.

Most folks reading this…

U.S. auto sales declined for many manufacturers in March including Ford and General Motors.  Subaru, however, saw a 10.4% increase over March 2014.  The industry still is on pace to sell about 17 million new cars and trucks this year which will be the most since the Great Recession.

For Subaru, this marks 40 consecutive months of year-over-year growth.  Other March milestones include:

• Best March ever for Forester, WRX/STI, Legacy, Outback and…

    
The average price of a sedan in the U.S. is approximately $25,000.  Just because a vehicle comes in with a price tag below that mark, doesn't necessarily mean it doesn't stack up well on content, features, safety or refinement when compared to its competitors.  The Subaru Impreza and Subaru Legacy are the perfect cases in point.

Kelley Blue Book recently announced their "10 Best Sedans Under $25,000" and to Subaru…

Subaru of America, Inc. today reported record sales for February 2015 totaling 41,358 vehicles, an 18.5 percent gain over February 2014. The company also reported year-to-date sales of 82,170, a 21% gain over the same period in 2014.

February marked the 12th consecutive month of 40,000+ vehicle sales for the company. Forester, WRX/STI, Legacy, Outback and XV Crosstrek sales were notably strong as each model line achieved its best February…

The first generation Subaru Forester made its debut 18 years ago in Japan this month. The 2015 Subaru Forester celebrates with record sales. Is Forester still relevant today?

The first generation Subaru Forester rolled off the assembly line in Gunma Japan 18 years ago. The compact crossover has been manufactured by Fuji Heavy Industries and sold under the Subaru brand since 1997. The third generation Forester was crowned Motor Trend's 2009 SUV of the…

Subaru killed it again in 2014, with record U.S. sales of 513,693, a gaudy increase of 21 percent from 2013, and the first time Subaru sold more than 500,000 units in the United States.

That sounds like an outlier, or maybe a math error, since sales for the entire U.S. auto industry increased 5.9 percent, to 16.5 million in 2014, according to AutoData Corp., Woodcliff Lake, N.J.

But…