Marion Subaru Blog - Exploring Southern Illinois

One of the auto industry's little guys is quietly emerging as one of its biggest when it comes to profit margins.

Fuji Heavy Industries Ltd., the maker of Subaru all-wheel-drive wagons, on Friday posted a 17.5% operating margin for its latest quarter, far exceeding larger Japanese auto makers and widely outpacing German luxury brands.

The company, which also makes airplane components, said net profit rose 61% from a year earlier as its strategy…

Subaru of America said April was its 41st consecutive month of growth, with sales up 18 percent from the year-ago month.

Subaru sold 47,241 vehicles last month, an April record. Year to date, sales are up 17 percent to 178,522 vehicles.

Subaru also said April was the 14th consecutive month with sales of more than 40,000 vehicles.

Sales of the Legacy midsize sedan grew the most -- up 69 percent from a year…

The Kelley Blue Book (KBB) Brand Image Awards were recently handed out and Subaru took the "Most Trusted Brand in America" crown away from Honda.  According to more than 12,000 in-market new car shoppers on KBB's website, they have "voiced their opinions about today's automakers to determine this year's award winners", said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.

The 2015 Brand Image Award winners are based…

From Boston.com:
If you're in the market for a smallish SUV or crossover (those terms have become pretty much interchangeable these days), choosing which brands to compare is one challenge.

But what if you’ve already picked your brand? We have. Today's column explains the differences among Subaru's three crossover offerings.

Why Subaru? Because it's the ultimate New England fallback for the region’s winter climate.

Most folks reading this…

Kelly Blue Book (KBB) just awarded the Subaru brand the Best Performance Brand in America in the non-luxury brand category. The KBB Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.

Some may think the Subaru brand is all about building multi-purpose all-wheel-drive vehicles like the Outback and Forester. Subaru is also about building performance oriented vehicles like the 2015 Subaru…

U.S. auto sales declined for many manufacturers in March including Ford and General Motors.  Subaru, however, saw a 10.4% increase over March 2014.  The industry still is on pace to sell about 17 million new cars and trucks this year which will be the most since the Great Recession.

For Subaru, this marks 40 consecutive months of year-over-year growth.  Other March milestones include:

• Best March ever for Forester, WRX/STI, Legacy, Outback and…